Ever heard of TABASCO? Who hasn’t?
Most people only dream of being involved with a product line with instant name recognition and proven customer appeal. Yet, the familiar TABASCO brand pepper sauce name supplies both. The impressive market share TABASCO enjoys makes it the envy of companies both in and out of the food business.
When Edmund McIlhenny, a self-made New Orleans banker, planted his first pepper seeds just prior to the Civil War, he couldn’t have known the stir he was about to cause. Today TABASCO brand pepper sauce is sold in more than 100 countries with packages printed in 15 languages!
TABASCO has the largest market share in its category…almost one third, according to the Wall Street Journal. People clearly prefer its distinctive taste, which can be attributed to a meticulous multi-step production process. This unique and premium process has changed little in over 130 years.
Specialty Marketing Systems was asked to help bring this same marketing strength to the extensive line of TABASCO apparel, gift and specialty food products. Our unique marketing program combined with TABASCO’S established market share and strong brand recognition has made this program a winner since 1996.
We invite you to participate with us in a business that is as fun and exciting as it is financially rewarding.
After all, who hasn’t heard
of TABASCO? |